New to Collage? The single most common question is how a folder differs from a Collage. They solve different problems, and using each for its strength keeps your library tidy and easy to share. Here's the short version, then the details.
Folders: an asset's home
A folder is where an asset lives — think of folders as the filing system for your library.
- Every asset lives in exactly one folder. (Assets uploaded without a folder are collected under Uncategorized Assets until you move them.)
- Folders are hierarchical — you can nest subfolders.
- Deleting a folder deletes its contents. The assets inside are sent to Trash, where they're recoverable for 30 days before permanent removal. See Recovering deleted items from Trash.
Because an asset can only be in one folder, keep your folder structure shallow and simple — deep nesting makes files harder to find.
Collages: flexible collections
A Collage is a curated group of assets brought together for a purpose — a campaign, a brand kit, a product launch, or a set of partner deliverables.
- One asset can belong to many Collages at once, without being duplicated.
- Adding or removing an asset from a Collage never moves or deletes the underlying asset — it stays right where it lives in its folder.
- Collages are built for sharing and presenting: you can share an entire Collage through a single link.
Warning: Deleting a Collage doesn't affect the assets inside it — but a deleted Collage itself can't be recovered, so keep a note of its contents if you might rebuild it.
When to use which
- Use folders for the one true home of each asset — organized by a clear, stable structure.
- Use Collages for content groupings that pull from many folders or a subset of a single folder: a marketing campaign, a brand kit, or various asset types associated with a single product.