Tags and custom fields make your assets findable no matter which folder they live in. Tags work like virtual labels; custom fields store structured metadata. Best of all, both stay attached to an asset when you move it, so you never lose the context you added. Adding and removing tags and custom field values requires a Manager or Admin role.
Add tags to an asset
Tags are searchable keywords that help you cross-categorize assets beyond folders:
- Select one or more assets using the checkboxes.
- Click Add Tags in the bulk action bar (Add Tag when one asset is selected).
- In the tag field, type at least 3 characters. A list of suggested tags appears — choose one, or keep typing your own.
- Add as many tags as you need — you just can't add the same tag to an asset twice.
- Click Add (or press Enter) to assign the tags.
A few typing tips: a comma or Tab finishes a tag, so you can enter several at once (pasting a comma-separated list works too). Spaces inside a tag become hyphens — summer sale becomes summer-sale — unless you wrap the tag in quotes.
Tags aren't case-sensitive — Logo and logo are treated as the same tag, so capitalization only affects how they look, not search or filtering.
When several assets are selected, any tag common to all of them shows in the popup, so you can see what they already share. Click the x on a tag there to remove it from all the selected assets.
You can also add and remove tags on a single asset from the Tags tab of its detail page — click a tag there to search for everything with that tag — or with Add Tag on the Uploaded page right after uploading.
Use custom fields
Custom fields store extra, structured data alongside an asset. Think of these as additional context that travels with the asset.
Create custom fields
Admins create custom fields in Account Settings → Custom Field Manager:
1. Click Add Custom Field. 2. Choose a Field Type: - Text — a free-form text field, such as a campaign name. You can add Placeholder Text as a hint. - Dropdown — a list of options you define; set Selection Type to Single Select or Multi Select, such as usage rights. Type each option and press Enter to add it. 3. Enter a Field Label, and choose whether to Show On Brand Portal?. 4. Click Save.
A field's type and selection type can't be changed after it's created. Use the Status switch to turn a field on or off, or the row menu to Edit or Delete it. The list shows how many assets use each field.
Fill in custom fields
To set values, select assets and choose Insert Custom Field in the bulk action bar, or open an asset and click Manage Custom Field on its Custom Fields tab. If you have permission, you can add a new dropdown option right in the dialog by typing it and choosing Add.
Tags and custom fields persist when you move
Tags and custom fields stay with the asset when you move it to a different folder. You don't lose any metadata, and you can still search and filter using the tags you added — even after the asset changes location.
Tag new uploads automatically
You can have Collage tag new uploads for you automatically. See Turning on AI auto-tagging to enable it in Account Settings.